STEP 3.2: A CASE STUDY
Crafts Her Tiers
Isabelle has her Value Ladder. Now it's time to translate the features of her "Brand-in-a-Box" into benefits and outcomes that scream "I need this!" to her ideal clients.
The Challenge
How does Isabelle explain her $5,000 productized service in a way that makes clients feel it's a smart investment? Listing features like "font system" feels technical. She needs to build a bridge from what her offer *is* to how the client's business will be *better* for it.
The Action
Isabelle uses the 'Feature-Benefit-Outcome Matrix' for her Core Offer, the "Brand-in-a-Box".
Feature: A complete library of logos, fonts, and color codes.
Benefit: ...So you have a centralized, easy-to-use system, saving you from hunting for files or using the wrong hex code.
Outcome: ...Which gives you the confidence that every part of your brand is cohesive and professional, building trust with your customers at every touchpoint.
Feature: A suite of ready-to-use social media templates.
Benefit: ...So you can create beautiful, on-brand content in minutes, without needing to be a designer yourself.
Outcome: ...Which means you can show up consistently and professionally online, attracting more of your ideal customers and growing your business.
The Outcome
Isabelle now has powerful messaging for her sales page. She's no longer just selling a folder of files; she's selling:
- The confidence of a professional, cohesive brand.
- The freedom to create beautiful marketing without being a designer.
- The ability to attract more customers and grow her business.