STEP 3.3: A CASE STUDY
Prices Her Offers
Isabelle has her Offer Stack. Now for the hard part: putting a price on her new "Brand-in-a-Box" service. She wants a price that reflects the value without scaring away the clients she wants to help.
The Challenge
What is a fair price for a service that's not based on hourly work? She's afraid of pricing too high, but also knows she can't price it like a simple template.
The Action
1. Analyze Competitor Pricing
Isabelle finds that traditional branding agencies charge $10,000 - $25,000+ for a similar scope of work. This gives her a high-end anchor.
2. Assess Transformative Value
Her "Brand-in-a-Box" saves clients dozens of hours and the cost of hiring multiple freelancers. A cohesive brand can increase customer trust and conversion rates. The value is easily worth five figures.
Aha Moment: Her service isn't a cost; it's an investment in the client's business that will pay for itself many times over.
3. Set The Prices
Based on this, she sets her prices with confidence.
The Outcome
Isabelle creates a pricing strategy she can stand behind. She's not just charging for design files; she's charging for a complete business asset.
Isabelle's Final Pricing
- Entry-Level Offer (Workshop): $297
A low-risk way to experience her strategic thinking. - Core Offer (Brand-in-a-Box): $4,997
Positioned as a premium, high-value investment that is still far more accessible than a traditional agency.